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March 03, 2006
Rhetoric

I just watched a commercial for hair coloring for men.

The focus was on "real." It's "real" to the touch and "real" to the eye, so it's "real where it counts."

Commercials for women's haircolor focus on "natural." The color looks, "natural." "Only her hairdresser knows for sure."

It's an interesting difference of focus.

Posted by AnneZook at 06:47 PM


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