Since there is no good answer to the question, if they're smart they're looking for thoughtful answers. Glib jargon, on the other hand, is more likely to succeed, if they're not smart, and I know you don't do that....

I'm heading off for the wilds of the MidWest tonight for Campus Visit #1, so I get the two-day version of your hour!

Luck to us both!

I can do glib, I just failed to look up the current buzzwords and jargon for ad creation. It wasn't technically a part of the position I was interviewing for, you see....

I'll have my fingers crossed for you for the full two days! And I'm wishing you luck, because with your mad skills, you just need a tiny bit of it to make sure the prospective organizations recognize what you have to offer!