It's all about eating real food (no sugar "substitutes" or imitation this or that) but learning to exercise portion control

If you go for the health-food nut (wait, do people still say that?) and foodie market, you could do very well. I could be your first test case, as long as your plan (your comment moderation doesn't like the word "d*et"!) doesn't have any limitations on caffeine....

Heh. I can conceive of no eating plan I would ever invent or advertise that would restrict caffeine!